Data Strategies for Data-Driven Organizations


Summit at glance

Data 2020 Summit is a strategy roundtable event organised for professionals working with Information Management, Data Governance, Master Data Management, Data Quality, and Enterprise Architecture in the Nordics. With domestic and international speakers on stage, panels, roundtable discussions and plenty of learning and networking activities in the exhibition area, the 2019 summit is the place to be for all professionals and organisations working with managing data as a strategic asset in today’s digital economy and leaning towards Data- and AI-Driven Enterprise Future.

The event is limited to 200 participants to maintain the networking and knowledge-sharing experience. Speakers and exhibitors are carefully prequalified and selected to match the current market challenges, and to provide outstanding content and insight relevant to the participants attending. The event has been sold out way in advance on the past 3 editions.

What’s this event all about?

3 Stages

– Master Data Management and Data Strategy Stage
– Data Strategy & Governance Stage
– Modern Data Platform – How to Stage

Domestic and International speakers. All presentations will last 30 minutes, and will be held in English 

Interactive Panels

On demand from last year’s delegates, on this edition we are adding mixed panels composed by practitioners and experts. By mixing the panel, our intent is to create a good discussion and a contrast between what is possible and what is actually done in organisations today. There will be four panels in total all on different topics and each one addressing a particular part of the summit theme.

Peer to Peer Meetings

To enable more insightful knowledge sharing between peers and provide bigger event experience, delegates this year will have the opportunity to schedule meetings and share contacts via the official event application. 

Topic related Roundtables

Along the presentations, we have reserved time for interactive roundtables. This is a good time for your voice to be heard, to share your ideas and your challenges, or to simply benchmark your strategy with your peers. The duration of the roundtables is two times 45 minutes. After the first 45 minutes roundtable session, delegates will rotate and take their seat on another roundtable for another 45 min session.

More Demos in the Expo Area

Last year’s delegates asked for more demos during the summit. On this year’s summit we are bringing some of the leading technology and service providers in the area, some of them presenting their tools and services for the first time in Sweden. To make it more transparent and relevant for you, the demos presented during the summit will be listed in the agenda and on the event webpage.

Need-to-know and Up-to-date Topics

The agenda is carefully designed to match the delegate community challenges and needs. Based on the last year’s feedback and our pre-event research, we have constructed the agenda that emulates the current market maturity, current project objectives, as well the aspiration for future technology insight.

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Sessions 2019

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Data 2020 Summit 2019

Video interviews


Interested? Wanna know more?

Request the 2019 agenda

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2020 edition starts in

MASTER CLASS with Henrik Göthberg

DAIR Data &
Analytics Asset
and Stewardship

Meet the 2019 speakers

George Staw

Chief Data Architect
Barclays Bank

Martin Treder

Data Executive, Change Manager and Author

Ruth Sommar

Information Architect and Governance
Sandvik Mining & Rock Technology

Nicola Askham

The Data Governance Coach

Alex Astrogold

Area Architect
H&M Group

Vanessa Eriksson

SVP, Chief Data Officer

Thomas Nord

Data Expert and Manager

Petter Larsen

Head of Enterprise Data Architecture

John Bass

Manager, Master Data Management
Kalmar Services

Maaret Malinen

Global Master Data Manager
Beckers Group

Malin Sundeby

MDM Program Manager
Region Stockholm

Katja Leppälä

Senior Consultant, Data Management
Talent Base

Andrew Brown

Vice President IBM Cloud & Cognitive Software Europe

Julie Lockner

Director, Portfolio Optimization & Offering Management, IBM Data and AI

Gerd Danner

Vice President EMEA Centre of Excellence for Information Management

Nick Nowlan

Account Executive

Viktor Sahlström

Babyshop Group

Tina Rosario

Head of Data Innovation, Chief Data Officer

Jeff DeWolf

Director of Global Master Data Management & Services
Tetra Pak

Yassine Faihe

Global Director of Big Data and Analytics Sales Engineering

Brantley Beaird

Solutions Engineer

Michael Franzkowiak


John Olsen


Kate Tickner

Director Alliances

Jenny James


Richard Branch

VP & General Manager Semarchy

Christian Skjerring

Senior Solution Architect

Alexander van Riesen

Innovation Director and Senior Commerce Advisor

Tim Baird

Account Director
Observe Point

Tobias Nilsson

Director Consulting Services

Danny Giles

Director, Product Management – Customer Domain
Stibo Systems

Kimmo Sipilä

MDM Team Lead & Information Architect

Reni Waegelein

Head of Lean Transformation
Talent Base

Frederik Naessens

Director Enterprise Solutions EMEA

Ben Dunmore

Pre-Sales Consultant

Aviad Tamir

Expert IT Architect

Riikka Blomberg

Data Management Manager
Fortum Power and Heat

Sonia Batanero Henche

Unified Governance & Integration Sales Leader Europe

Simon Field

Field CTO

Mats Johansson

Solution Architect

Frederik Oebius

Data Solution Architect Snowflake

Co-Host Partner

2019 Partners

2019 Media Partners

Be a part of the journey 

Become a 2020 partner

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Pictures from Data 2020 Summit 2019

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CDP Buyer’s Guide

Today’s most beloved brands put customers first. They know the key to sustainable growth is all about connecting with customers in more meaningful ways. And they use first-party data to deliver immersive and contextual user experiences.

A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.


The State of Enterprise Data Quality

Syncsort’s 2019 Enterprise Data Quality survey explores the challenges and opportunities for organizations looking to bring data quality across the enterprise as data volumes grow and new technologies emerge. Overall, Data Quality is growing in importance with 75% of respondents citing it as a high or growing priority in the next 12 months.

In the following report, we’ll share highlights from the survey as well as a deeper look at the full results.


Venue: Münchenbryggeriet

The Brewery is one of the most characteristic elements in the skyline of Stockholm as well as being a greatly appreciated memento of a distant industrial epoch. It was a wholesaler, C C Brusell & Co who in April 1857 began producing and selling beer under the name of Münchens bryggeri-bolag “Munich Brewing Company”, named after the Bayern brewing city. Beer was produced here for over 100 years to satisfy the thirsts of Stockholmers and the last bottle ever to be filled was capped in 1971.

Torkel Knutssonsgatan 2,
118 25 Stockholm, Sweden